Education

Research/Teaching Experience

Honors and Awards

• Honored by the University of Harripur as a guest speaker for the seminar on "Training and Need Analysis" on 12th January 2026
• Honored by the "Literary & Debating Club" as resource person in a session on “The Power of Words” on 27 Jan 2026
• Shortlisted among the top 20 ideas at the RCCI–EO Business Idea Competition 2025, I proudly represented the University of Wah by presenting an innovation that bridges classroom learning with real-world entrepreneurial practice.
• Honored as Judge at the National-Level URAAN Pakistan Youth Peace & Development Corps (YPDC) Debate Competition 2025.
• Honored as Resource Person for the seminar on ‘Sustainable CSR in the Food Industry: Marketing Strategies to Combat Food Waste’ at AUSOM, Air University Islamabad on 23 May 2025.
• Honored as Resource Person for the seminar ‘From Campus to Corporate: Mastering Interview & Communication Skills’ organized by ORIC, University of Wah on 16 April 2025.
• Honored as Resource Person for the seminar ‘The Art of CV Writing: Make Your First Impression Count’ organized by ORIC, University of Wah on 27 February 2025.
• Honored as Panelist for the ‘Business Solution Competition 2025’ at the Faculty of Management Sciences, University of Wah, on 28 January 2025.
• Honored as Resource Person for Career Counselling of MBA students at the Faculty of Management Sciences, International Islamic University Islamabad, in April 2019.

Professional Societies

• NA

List of Publications

1. Muhammad Qasif, Dr. Sania Arif, Dr. Abid Saeed, Dr. Muhammad Asghar, "The Role of Customer Engagement in Transforming Social Media Marketing and Experience into Customer Behavioral Outcomes", ACADEMIA International Journal for Social Sciences, Vol. 4, Issue No. 3, 2025. (pp. 101-114) Category: Y
   DOI: https://doi.org/10.63056/ACAD.004.03.0338
   SDG: 9-Industry, Innovation and Infrastructure
   Download Link:   Click Here
2. Hasan Raza, Dr. Sania Arif, Dr. Kirshan Kumar Luhana, 4Asma Mushtaq, "The Impact of AI-BA Opacity on Operational Inefficiency: Examining the Mediating Roles of AI Utilization Inefficiency and Organizational Resistance to AI", SOCIAL SCIENCE REVIEW ARCHIVES, Vol. 3, Issue No. 3, 2025. (pp. 624-636) Category: Y
   DOI: DOI: https://doi.org/10.70670/sra.v3i3.893
   SDG: 9-Industry, Innovation and Infrastructure
   Download Link:   Click Here
3. Sania Arif, Sidra Al Hassan, "Pakistani public sector employees burning with a low blue flame: a case of expanded attribution-emotion model of workplace aggression about perceived organizational obstruction and job neglect.", Journal of Asia Business Studies, Vol. 18, Issue No. 2, 2024. 2.7 (pp. 1558-7894) IF: 2.7 Category: W
   DOI: https://doi.org/10.1108/JABS-08-2023-0312
   SDG: 8-Decent Work and Economic Growth
   Download Link:   Click Here
4. Sania Arif, Sidra Al Hassan, "Impact of Psychological Contract Breach on Employees’ Sabotage and Whistle-Blowing Behaviors through Perceived Organizational Frustration", Journal of Development and Social Sciences, Vol. 3, Issue No. 2, 2022. (pp. 1125-1138) Category: Y
   DOI: http://dx.doi.org/10.47205/jdss.2022(3-II)100
   SDG: 8-Decent Work and Economic Growth
   Download Link:   Click Here
5. Liu Yao, Arslan Ayub, Mustafa Ishaq, Sania Arif, Tehreem Fatima, Hafiz M. Sohail, "Workplace ostracism and employee silence in service organizations: the moderating role of negative reciprocity beliefs", International Journal of Manpower, Vol. 43, Issue No. 6, 2022. 2.526 (pp. 1378-1404) IF: 2.526 Category: W
   DOI: https://doi.org/10.1108/IJM-04-2021-0261
   SDG: 8-Decent Work and Economic Growth
   Download Link:   Click Here

1. Dr. Sania Arif & Natasha Sheikh, "Impact of participative leadership on employee readiness for organizational change: Moderating role of employee openness to experience", International Academic Studies Congress (ASC-2025/Fall), Faisalabad, Pakistan., , 2025. (pp. 0-0)
2. Dr. Sania Arif, "Impact of ethical leadership on employee moral disengagement: Mediating role of psychological contract fulfillment", IX International Academic Studies Congress (ASC-2025/Spring), Istanbul Gedik University, Istanbul, Turkey., , 2025. (pp. 0-0)
3. Sania Arif, Tasneem Fatima, "Impact of Aversive Leadership on work outcomes: Mediating role of interpersonal conflict", presented at international conference on innovation & emerging trends in business management at Iqra University, Karachi, Pakistan, , 2017. (pp. 0-0)
4. Tasneem Fatima, Sania Arif, "Does the victim of an Abusive Leader become more aggressive and uncivil? A time-lagged study.", Administrative Sciences Associations of Canada (ASAC), , 2017. (pp. 0-0)

Research Proposal

• Submitted NRPU-HEC Pakistan funded project proposal (as Principal Investigator) on ‘Building a Food Waste Portfolio for Policy Reform and Sustainability in Rawalpindi’ (PKR 20 million)
• Shortlisted for 2nd stage of RASTA-PIDE funded project (as Principal Investigator) on ”Gendered Vulnerability Index for Climate Shocks: Evidence for Inclusive Adaptation Policy in Pakistan”

Training/Workshop Attended

• 1 Day Pre-conference workshop on Qualitative Research & Data Analysis Using NVIVO in International Islamic University, Islamabad on October, 2022
• Two Days workshop on scale development in CUST, Islamabad in 2017

Training/Workshop Organized

• Conducted a three-day workshop as a trainer on SPSS in BIMS in June, 2022
• Conducted a two-day workshop as a trainer on SPSS in BIMS in May, 2023

Seminar/Webinar Organized

• seminar for BBA on “Leadership Excellence: Navigating HR Horizons” in 2024
• seminars for students of all departments for their personal & professional development on “Interview mastery: Elevate your skills, Ace the questions, Land your dream job ” in 2024
• seminar on "Unveiling How to Build a Visionary Life: A Seminar for BIMS Students" (Guest Speaker, “Mr. Mugheera Luqman, Regional Director at Youth Club, Punjab”) in 2023
• students’ welcome party in BIMS in 2021, 2022, 2023

Research Engagements

• Evaluated MBA & BBA thesis as an external examiner at Iqra University, Islamabad in 2017
• Reviewed 3 research studies of the Southern Management Association (SMA) on abusive supervision in 2018

Research Projects-Supervised

• Impact of Unethical Leadership on Employee Commitment: Mediating Role of Employee Emotional Dissonance-BBA-2023
• Impact of Leader Unethical Pro-Behaviour On Employ Job Involvement: Mediating Effect of Leader Identification-BBA-2023
• Impact of Ethical Leadership on Employee Moral Disengagement: Mediating Role of Psychological Contract Fulfillment-BBA-2022

Training/Workshop Attended

• Faculty Development Program Cohort-III organized by ORIC-University of Wah-Oct, 2024
• Hands-on Training Workshop on “Generative AI in Higher Education (Cohort-II)” organized by ORIC, University of Wah Sep-2025
• Hands-on Training on MIT Simulation-July 2025
• 1 Day Pre-conference workshop on Qualitative Research & Data Analysis Using NVIVO in International Islamic University, Islamabad on October, 2022
• Two-Day workshop Smart PLS and NVIVO Software organized by FMS, IIUI on on Feb 12 and 13, 2020 -Trainer: Trainer-Prof-T-Ramayah-Professor of Technology Management, School of Management, Universiti Sains Malaysia
• Two-Day workshop on scale development in CUST, Islamabad in 2017-Trainer: Dr. Sajid Bashir

Training/Workshop Organized

• Conducted various hands-on-training on AI tools and the simulation to the Business students-2024 to 2026
• Conducted a one-day hands-on-training workshop as a trainer on AI tools, and canva.com for BSAF-1 at FMS-University of Wah
• Conducted a three-day day hands-on-training workshop as a trainer on SPSS for BSAF-4 at FMS-University of Wah
• Conducted a two-day day hands-on-training workshop as a trainer on SPSS in BIMS in May, 2023Conducted a two-day day hands-on-training workshop as a trainer on SPSS in BIMS in May, 2023
• Conducted a three-day day hands-on-training workshop as a trainer on SPSS in BIMS in June, 2022

Seminar/Webinar Organized

• Organized online Joint session with foreign faculty, “Dr. Ritesh Patel-Assistant Professor at Institute of Management, Nirma University, Ahmedabad, India” on “Cryptocurrency as an investment option” on 14th June 2024 for BBA & BSAF students
• Seminar for BBA on “Leadership Excellence: Navigating HR Horizons” in 2024
• Seminars for students of all departments for their personal & professional development on “Interview mastery: Elevate your skills, Ace the questions, Land your dream job ” in 2024
• Seminar on "Unveiling How to Build a Visionary Life: A Seminar for BIMS Students" (Guest Speaker, “Mr. Mugheera Luqman, Regional Director at Youth Club, Punjab”) in 2023

Seminar/Webinar Attended

• Webinar on attended “Karadeniz Technical University (KTU) Turkey webinar on student and faculty exchange” held on March 28, 2024 organized by Chairperson Management Sciences
• 2nd seminar on the “Law of Blasphemy and our collective social responsibility” conducted by the department of Islamic studies held on April 30, 2024 in Auditorium-UW
• Seminar on “Awareness session on Women’s Health & Wellness for Female Students”-Guest Speaker: Prof. Dr. Madeeha Malik, CEO of Cyntax Health Projects held on May 07, 2024 in Auditorium-UW
• Seminar on E-commerce (Spotify) held on May 15, 2024 in Auditorium-UW
• Webinar on “The role of higher education in nurturing global citizenship” held on 29th May 2024 organized by department of education-UW
• Seminar on “Bridging the Gap Between Academia and Industry” held on 12th June 2024 in Auditorium-UW organized by the Placements Office-ORIC UW
• Webinar on “Developing Career-Ready Students Through Effective Feedback Practices organized by Harvard Business Publishing Education” held on 27th June 2024
• Webinar on “Developing the Right Entrepreneurial Mindset” on 19th June 2024 organized by Knights of Online Marketers
• Webinar on “Mastering Business Communication” held on 8th July 2024 organized by Learn@Fligno
• Seminar on "Unlocking the Power of Patents: A Guide to National and International Patent Filing" held on 10th July 2024 hosted by the University of Wah
• Webinar on “Excellence in Peer review: How to be an effective peer reviewer” held on July 17, 2024 organized by Peer Review Systems Webinars
• Webinar on “From Application to Success: A Guide to PERIDOT Research Mobility Grant” held on Jul 23, 2024 organized by ORIC, UoW
• Webinar on “Hybrid Seminar Reform in Pakistan” held on July 30, 2024 organized by PIDE
• Webinar on “Preparing and submitting a revision in Editorial Manager” held on August 20, 2024 organized by Learning and Content Management

Faculty Development Programs

• Attended Faculty Development Program: “Effective Classroom Management Techniques” by Dr. Saleem Iqbal in Seminar Hall-Library Complex held on August 21, 2024

Research Engagements

• Supervisor of MS and MBA theses at University of Wah
• co-supervisor of two MS students at university of Wah
• Reviewed 3 research studies of the Southern Management Association (SMA) on abusive supervision in 2018
• Evaluated MBA & BBA thesis as an external examiner at Iqra University, Islamabad in 2017

Institutional &/or Other Responsibilities

• Focal person of FMS in Open House Job Fair-2024-University of Wah
• Alumni Coordinator
• Committee for checking of the academic records of the enrolled students-Spring-2024-University of Wah
• Internship & FYP Supervisor at University of Wah

Academic Research Projects-Supervised MBA (3.5) & BBA(Hons) (Total 12 )

• Unethical Leadership, Participative Leadership, Empowering Leadership, Despotic Leadership, Ethical Leadership, Leader-Member Exchange, Leader Unethical Pro-Behaviour
• Employee Emotional Dissonance, Employee Commitment, Employee Job Involvement, Leader Identification, Employee Moral Disengagement, Psychological Contract Fulfiment, Employee Voice Behavior

Industrial Tours

• Industrial tour of BBA-3 to Rawalpindi Chamber of Commerce & Industry (RCCI) in Jan 2025
• Industrial tour of BSAF-4, MBA 1,2,&3 to Qarshi Industries Pvt Ltd, Hattar in Dec 2025
• Industrial tour of BBA-3 to Rawalpindi Chamber of Commerce & Industry (RCCI) in Jan 2025
• Industrial tour of BBA-3 to Rawalpindi Chamber of Commerce & Industry (RCCI) in Jan 2025

Industrial Tours

• Industrial tour of BBA-3 to Rawalpindi Chamber of Commerce & Industry (RCCI) in Jan 2025
• Industrial tour of BBA-3 to Rawalpindi Chamber of Commerce & Industry (RCCI) in Jan 2025

Industrial Tours

• Industrial tour of BBA-3 to Rawalpindi Chamber of Commerce & Industry (RCCI) in Jan 2025

Industrial Tours

• Industrial tour of BBA-3 to Rawalpindi Chamber of Commerce & Industry (RCCI) in Jan 2025
• Industrial tour of BSAF-4, MBA 1,2,&3 to Qarshi Industries Pvt Ltd, Hattar in Dec 2025

Certificate Courses

• Gender Transformative Education E-Learning Course: Reimagining Education for a More Just and Inclusive World from Agora-UNICEF in June 2024
• Human Resources Analytics from University of California, Irvine in March 2026

Books

1. NA

Book Chapters

1. Chapter Name: Employee Advocacy in Employer Branding, Book Name: Redefining Employer Branding at the Intersection of Human Resources and Marketing, Copyright: © 2026 |Pages: 32 ISBN13: 9798337333311|ISBN13 Softcover: 9798337333328|EISBN13: 9798337333335 DOI: 10.4018/979-8-3373-3331-1.ch001, 2025